I hang suns.
KILN is a brand and identity studio. One person, no floor of people. I make the thing a company orbits: the name, the mark, the voice, and the site it all lives on.
Twelve lamps will light a room evenly.Every corner visible.Nothing casting a shadow, nothing pointing anywhere.
Most companies are lit this way, from all sides at once, by everyone who had a note.
A world gets one.Everything under it leans away from the same fire, all day, in the same direction.
Stand outside at four in the afternoon and the shadows will tell you the hour and which way you're facing.That's the job. I find the one thing a company is actually about and I build everything to lean away from it.
Plain ground is even, safe, and made by nobody in particular.Every blank is the same blank.
So a seal goes in before the fire. Pressed once, by one hand.Everything after that is heat and chance. The mark isn't.
A kiln is where a soft thing is made permanent. Same promise, different tool. What I hand over is finished and hard to argue with six months later.
DEATH TO DEFAULT
From the storehouse.
Notes.
What I'm reading, making, and arguing with. I write when there's something worth sending.